The Pepsi ad taps into man's basic desires by showing them nudity which ignites them to want the women and in the background also want pepsi. Pepsi uses sex to sell there product and it works. Man thinks about sex by watching that ad and since the women are portrayed in a pepsi commercial, that sex leads to buying pepsi. It is a clever way of selling there product.
According to Klosterman, media influences a lot of things in our lives. He is saying that people want there lives to be like the people on television. He was also saying that people love John Cusack but they don't actually love him. They only love him because he reminds them of Lloyed Dobler. So the person they actually love is Lloyd Dobler but indirectly. The media keeps giving us a picture of what a really good lifestyle should look like and people try to get that and the media keeps changing that picture in our head so it is hard to actually keep up for the poeple because after they try so hard for one thing another bling thing comes out and they go for that.
This ad(http://youtube.com/watch?v=IVndvFoQt34) brings coke down to get grab pepsi. This as uses the emotion hate on coke to get pepsi. It shows the kids pays twice as much to get a coke and use the coke to get a pepsi. They are trying to tell us that pepsi is so great that people would do anything to get it. Whenever people buy a can of pepsi they will think about coke and start hating it. This commercial uses our emotions to hate coke whenever we are drinkning pepsi or thinking about pepsi.
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